As stated in an article here http://innovativecritic.blogspot.com.ng/2016/02/nigerian-commonadsense.html
Heres the scenario; with the dollar getting stronger due to the decline in oil prices, its becoming more expensive for the companies that are interested in the Nigerian market to place ads.
E.g If it cost you $25=N5000 (at $1 to N200) for 1000 Facebook likes, it will now cost you the equivalent of N7,500(at $1 to N300) for the same 1000 Facebook likes at $25.
So you see, if Online Ads were traded in Naira, it will be better for the advertiser but there not they are traded in dollars.
Read here for the solution: http://innovativecritic.blogspot.com.ng
It is high time we had our local Ad agency and Linda seems to be in the right position to bring this to reality. With nearly 1000 plus created by Nigerians on a monthly basis all dependent on ad-sense revenue Linda can create her own agency and open application to bloggers and content creators alike.
She already has the links to these companies interested in the Nigerian Market, all she need do now is expand to assist other growing publishers and make more money
Heres the scenario; with the dollar getting stronger due to the decline in oil prices, its becoming more expensive for the companies that are interested in the Nigerian market to place ads.
E.g If it cost you $25=N5000 (at $1 to N200) for 1000 Facebook likes, it will now cost you the equivalent of N7,500(at $1 to N300) for the same 1000 Facebook likes at $25.
So you see, if Online Ads were traded in Naira, it will be better for the advertiser but there not they are traded in dollars.
Read here for the solution: http://innovativecritic.blogspot.com.ng
It is high time we had our local Ad agency and Linda seems to be in the right position to bring this to reality. With nearly 1000 plus created by Nigerians on a monthly basis all dependent on ad-sense revenue Linda can create her own agency and open application to bloggers and content creators alike.
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